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NetElixir, Inc., an industry pioneer in paid search solutions, today announced beta availability for the new LXR Solo pay-per-click (PPC) management platform. Unveiled earlier this week at the Shop.org 2007 Annual Summit, LXR Solo is the industry’s first simple, affordable, and effective solution for mid-sized retailers who want to self-manage their PPC campaigns.

Designed to simplify search marketers’ lives, LXR Solo is a user-friendly, integrated dashboard where marketers can easily set up, monitor and optimize their Google and Yahoo paid search campaigns, managing them in literally minutes a day by seamlessly leveraging NetElixir’s highly successful campaign management technologies.

“Simplicity is the key to making paid search work profitably and effectively,” said Udayan Bose, CEO of NetElixir. “PPC management has become too difficult, too time consuming, too costly. The other tools we’ve seen in the marketplace only add to the complexity.”

“When you are able to filter out the noise and focus only on critical factors, the resulting productivity gains are amazing,” Bose continued. “This is something we have experienced firsthand in our PPC management services business and have further proven through the agency partners who use our technology to manage hundreds of PPC accounts. We’re excited to now be able offer small and mid-sized retailers access to the same powerful technology, allowing them to experience search the way it should be: simple and effective.”

Beta Applications Now Being Accepted
Through the LXR Solo beta program, NetElixir will offer qualified retailers the opportunity to participate in a one month free trial of LXR Solo. The trial period runs from October 15 to November 15, 2007. Interested parties can find out more and apply at the online shop : www.netelixir.com. LXR Solo is expected to be available to the general public by December 2007.

Like tooth decay is to dental health and will eventually cause you to have teeth implants, that is what piracy is doing to the film industry.

RocSearch, a fast-growing, UK-based, business research and analytics firm, released a report analyzing the global film industry from 1995 to 2005.

This RocSearch report analyses the global revenues that come from the worldwide production and distribution of movies. It places individual focus on different countries and their level of investments.

The study explores the globalization of cinema with comparison of the key filmmaking territories and profiles of the major production houses. A PEST analysis and a future outlook of the worldwide film industry have also been presented.

The report notes that the global film industry is highly concentrated with Hollywood studios dominating all the major markets such as Europe and Japan. However, the Asia Pacific region accounted for the majority (59.9%) of world cinema admissions in 2005.

RocSearch analysts forecast that, barring some radical changes in government policies, the industry is likely to experience single digit growth over the next four to five-year horizon and post revenues exceeding US$110 billion from US$21.5 billion in 2005.

The report findings reveal that Internet piracy is the leading cause of harm to the industry than any other mode of piracy and, in 2005, MPAA studios lost US$2.3 billion worldwide to internet piracy.

The report also analyzes the effects of popularity and competition from other modes of delivery channels like DVD and VCDs. It throws light on the use of technology by major companies to develop new revenue models and reduce distribution costs.