Over Half of US Households Subscribe to Broadband - US Broadband Penetration Grows to 82.2% Among Active Internet Users
Website Optimization is announcing today that 53% of all US households now subscribe to a broadband high-speed Internet service at home, according to Leichtman Research Group. Broadband services now account for about 72% of all home Internet subscriptions - compared to 60% last year.
Broadband adoption is strongly tied to household income. Just 45% of households with annual incomes below $30,000 subscribe to an Internet service at home - compared to 92% of households with annual incomes above $75,000. Broadband penetration among active Internet users grew to 82.18% in US homes in May, up over 10 percentage points from 71.76% last year.
Home Connectivity in the US
US broadband penetration grew to 82.18% among active Internet users in May 2007. Narrowband users connecting at 56Kbps or less now make up 17.82% of active Internet users, down 0.42 percentage points from 18.24% April 2007 (see Figure 1). http://www.websiteoptimization.com/bw/0706/
Broadband Growth Trends in the US
In May 2007, broadband penetration in US homes grew 0.42 percentage points to 82.18% up from 81.76% in April. This increase of 0.42 points is below the average increase in broadband of 0.86 points per month over the last six months (see Figure 2). http://www.websiteoptimization.com/bw/0706/
Work Connectivity
As of May 2007, 93.99% of US workers connected to the Internet with broadband, up 0.43 percentage points from the 93.46% share in April. At work 6.01% connect at 56Kbps or less (see Figure 3). http://www.websiteoptimization.com/bw/0706/